I’ve spent years building brands and visual systems. Here are three digital product concepts for brands I led myself — you can click through each case like a real app.
Events, table booking and a wine list for a wine place in Bishkek. From a poster in Instagram stories to a seat at the table in one minute.
A dispatcher workspace and a driver app for a Swiss transport service. Assigning an order takes one drag.
A console for running AI models: instead of GPUs and settings, a clear speed ↔ cost balance with a live estimate.
Branding for these projects in my portfolio: Vintage · Swynoo · CentML
The product looks and sounds like the company, not like a template. You can see it in the Vintage case: the interface makes room for the posters.
A design system is a close relative of a brand book. I build components so developers can reuse them without me.
First I figure out who the user is and what they’re trying to get done. Beauty comes second — but it always comes.
I walk the user’s path and find where people get lost and drop off
Audience, tasks, key paths — agreed before any design
Clickable screens you can put in front of users
Colors, type, components — ready for development
I answer developers’ questions, review the build and iterate based on data
Evgenii Leonov